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Love Queenstown provides an opportunity for our industry to come together, leave a legacy we can be proud of, and inspire change the world over.
By supporting Love Queenstown, you’re supporting the network of community organisations driving environmental action across our region with targeted and impactful funding. It’s all about giving back, looking after the places we love, and creating businesses that are strong, resilient, and loved by the community.
And luckily there are plenty of perks for those who strive to do better. Here are our top 10.
Today’s travellers are more aware of their environmental impact than ever before. Sustainability is now a key driver in attracting loyal customers willing to spend more on quality products and experiences, with 61% of travellers actively looking for sustainable options and 43% willing to pay more to do so (Booking.com, 2023).
This is only magnified in the Queenstown Lakes District, where our region’s stunning natural scenery is the primary attraction for international visitors. In fact, 62% of our visitors book their trip thanks to our iconic vistas and the care our community shows in protecting them (Destination Queenstown, 2024).
Closer to home, 82% of employees believe company purpose is essential to job satisfaction (McKinsey, 2024). Partnering with Love Queenstown helps to attract and retain top talent – building a more engaged team motivated by purpose beyond profit – and differentiate your business amongst a growing crowd of conscious consumers and employees alike.
“Love Queenstown plays a vital role in protecting this incredible region, ensuring that future generations can experience the same wild beauty, adventure, and crystal-clear waters that we do today. At Canyon Brewing, we’re proud to support their mission to keep Queenstown thriving, because great beer tastes even better when it’s brewed in a place worth preserving” – Mikaela Turner, Canyon Brewing.
Surrounding yourself with the right people in business is not just good for morale, it’s a strategic move that can set your organisation up for future success. Partnering with Love Queenstown helps you connect with a network of likeminded businesses who are just as passionate about looking after this place as you are – whether that’s through networking opportunities or getting stuck in at one of our industry volunteer days.
“Love Queenstown provides a great opportunity for local businesses to accelerate the impact we can all have. We look forward to seeing the real and tangible benefits our collective efforts will bring to the region" - Wayne Rose, GM Skyline Queenstown.
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Unique challenges require unique solutions, and that’s exactly what we’re here to do. Love Queenstown provides a smarter way to give, with the impact of your funding going further for you and the environment at the heart of our home.
Thanks to the generous support of our delivery partners, 80% of everything we raise supports immediate environmental need through our Annual Impact Grants, and the remaining 20% is invested for future generations via the Love Queenstown endowment fund.
We’ve also got the results to back it up. In our inaugural year, we granted over $25,000 to support immediate environmental needs in our region, with a further $6,000 invested for the future. We also planted thousands of native trees with the support of our business community, connected countless visitors to local volunteer opportunities, and reached almost 4 million people with stories of sustainable and regenerative travel.
"To have relationships and collaborations with the likes of Love Queenstown is just vital. It allows us another avenue to bring local businesses and community members along with us" – Sararose Brown, WRT (Impact Grant Recipient).
With the support of our friends at 45South Foundation, 20% of every dollar raised is invested in an endowment fund that will continue to grow over time, creating substantial, long-term funding opportunities for generations to come. Each project is carefully considered, ensuring it will create impact over time and it’s something our kids, and theirs, can look back on and be proud of.
Destinations around the world are looking to Queenstown as leaders in this space, so it’s up to us to inspire the change we want to see.
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Love Queenstown is delivered in partnership with Destination Queenstown and the 45South Foundation, meaning we’ve got great reach with our visitors and the backing of the experts in the charitable giving space.
Our independent distribution committee provides guidance in allocating funds to the organisations and initiatives who can drive impact where it’s needed most. This committee consists of local experts in both the grant-making and sustainability / environmental space, so you can be confident knowing your dollar is making a genuine difference.
Love Queenstown is all about channelling the love we have for this place into meaningful action, with 100% of our funding supporting grassroots efforts within this region. That means your dollars stay local and you get to see and feel the benefits of your support in your everyday life and be part of creating a more resilient community.
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We’re here to make it easy for businesses to scale up their giving and do a little (or a lot) of good. With flexible giving options, you can make a one-off donation or sign up for automated monthly donations with a credit card or bank payment.
Our goal is to simplify your giving approach while maximising its impact on your business and the environment. With a special focus on supporting initiatives with complementary benefits, just one contribution can impact multiple areas of need.
Our environment needs us. And it needs us now. Despite its beauty, ours is an environment under threat. New Zealand has the highest number of threatened species per capita anywhere in the world, and this region is no different. With less than 10% of our indigenous plant cover remaining, 35 threatened or endangered species in our midst, our lakes and rivers feeling the pressure of growth, and public conservation funding under pressure, the time to act is now.
By investing in nature-based solutions, you (and the region around us) will reap the benefits.
“Businesses have a vital role to play in protecting the landscapes and ecosystems that sustain us all. Industry engagement isn’t just good for nature—it strengthens communities, builds resilience, and ensures a thriving future for the places we live, work, and recreate. When businesses step up, they bring innovation, resources, and leadership that drive meaningful, lasting change. Now is the time for collective action” – Paul Kavanagh, Southern Lakes Sanctuary
Regional Public Health NZ states that “carrying out acts of kindness, whether small or large, can increase happiness, life satisfaction and general sense of wellbeing”. There’s no arguing with that.
By supporting Love Queenstown, you’ll feature on our channels as a business that’s out there, doing good, helping you raise your profile and get in front of the right kind of traveller.
Your charitable giving can also support your journey towards Qualmark, BCorp, and other business accreditations.
Plus, you can receive a charitable donation tax credit of up to 33% for your donations each financial year, making your impact even more significant. Shout the team a coffee, treat yourself to an afternoon off, or simply reinvest your credit into growing your business. Win-win-win.
*Disclaimer: Donations over $5NZD are tax-deductible to the fullest extent allowable under law. Individual donors can claim 33.33 cents for every dollar donated. Companies are also eligible for tax deductions, providing the claim does not exceed their total annual net income. A tax deduction reduces the amount of taxable income. Click here for further information or contact your tax advisor for individual tax advice. All donations are non-refundable.
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In short, giving to Love Queenstown is worthwhile for your business. It sets your organisation apart from the crowd, creates opportunities to better connect with the community, and makes a real impact where it matters. And yes, it feels good.
So, what are you waiting for? Donate now and join our community of changemakers making a difference both today, and tomorrow, or reach out to discuss ongoing partnership opportunities.
